Bold by Design
How to build ideas that break systems and shift power
Drawn from The Founder's Playbook by Itofa Ivarah
Bet Against the System
Netflix was mailing DVDs when Blockbuster had 9,000 stores. The lesson is not about technology.
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Design for Feeling
Apple has 20% of the smartphone market and takes over 80% of the profits. The reason is not features.
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Create the Market
Airbnb did not beat hotels. They made hotels irrelevant for a whole category of traveller they invented.
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Innovation in Nonprofits
Disruption is not only for startups. The social sector needs it more urgently than most.
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Profit Does Not Cancel Purpose
The false choice between making money and doing good is one of the most expensive myths in the social sector.
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When Everyone Is Playing Safe
The safest thing a founder can do is build something too timid to matter. That is a different kind of risk.
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From Idea to Disruption
A framework is not a substitute for courage. But it makes it easier to move when the courage is there.
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How to Fund Disruption
Bold ideas are fundable. The problem is most people pitch the idea before they have earned the right to be believed.
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The Founder's Inner Work
You cannot build something bigger than yourself while still being a smaller version of yourself.
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You Are the Disruption
The idea does not need to be perfect. The founder needs to be committed.
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