Bet Against the System

1 of 4

In 2000, Netflix approached Blockbuster and offered to sell for $50 million. Blockbuster laughed. They had 9,000 stores, massive brand recognition, and over $5 billion in revenue. Ten years later, Blockbuster was bankrupt. Netflix is now worth over $250 billion. The Netflix principle is not about technology — it is about vision. Blockbuster was betting on late fees and nostalgia. Netflix was betting on where people were headed: toward convenience, digital content, and subscription models. Disruptors do not wait for permission. They build the future before others believe it is possible. You do not need to be big. You need to be clear about where things are going and brave enough to build there before anyone else does.