Briefs
Real briefs. Real problems. Real work.
Organisations and individuals bring real problems to ATTP and ask for young African perspectives. Pick a brief, do the work, document your thinking, and submit. No experience required. Open to ages 13 to 35.
Build the Business Case for a Gig Worker Cooperative in Abuja
Participants will research the gig economy in Abuja and produce a business model and pitch deck for a worker-owned cooperative that gives platform workers collective bargaining power and shared benefits.
Map the Informal Lending Networks of Alaba International Market
Conduct a structured analysis of how traders at Alaba International Market in Lagos access credit, manage debt, and navigate financial risk. The goal is a research report and visual map that could help a lender or policymaker understand who is being served, who is not, and why.
Create a Digital Sales Playbook for Nigerian Fashion Designers Going Direct-to-Consumer
Lagos has a thriving independent fashion scene, but most designers still depend on physical pop-ups and word of mouth because converting social media followers to paying customers online is genuinely hard. Build a practical, tested playbook for going direct-to-consumer on a small budget.
Map the Payment Gaps Facing Market Women in Onitsha
Onitsha Main Market is one of the largest markets in Africa, yet most transactions there are still cash-only. Conduct a structured analysis of why mobile money and card payments have not taken hold, and propose one targeted intervention.
Build the Business Case for Digitising Aba's Garment Manufacturers
Aba is one of the largest garment manufacturing clusters in Africa, yet most producers there are invisible online. Build a business case for a digital marketplace or aggregation model that could connect Aba manufacturers directly to retail buyers across Nigeria and the diaspora.
Design a Trust System for Nigeria's Informal Online Sellers
Millions of Nigerians buy and sell on WhatsApp, Instagram and Telegram with no buyer protection and no way to verify sellers. Design a lightweight trust and reputation system that works for people who have no formal business registration.
Design the Identity for a West African Streetwear Label With No Western Reference Points
Build the complete brand identity for a fictional West African streetwear label that draws only on regional visual culture, without borrowing from American or European streetwear codes. The brief tests whether you can build something globally legible without being derivative.
Create a Zine About What Nollywood Gets Wrong About Young Nigerians
Research how Nollywood portrays Nigerians aged 18 to 30, identify the gaps between that portrayal and lived reality, and produce a zine that makes the argument visually and in writing. Nollywood shapes how Nigerians see themselves, and right now the mirror is distorted.
Design a Safety Communication System for Danfo Passengers
Danfo buses carry millions of Lagos passengers daily with almost no standardised safety information. Design a practical, culturally legible communication system that works inside the bus, for riders who are often distracted, in a hurry, and deeply sceptical of official signage.
Build a Sizing System That Actually Fits Nigerian Women
Participants will research the gap between standard Western sizing and the body measurements of Nigerian women, then produce a practical sizing framework a small Lagos-based fashion brand could adopt tomorrow.
Brand a Lagos Neighbourhood That Tourism Forgot
Pick an overlooked Lagos neighbourhood, research its actual culture and economy, then build a visual identity and tourism micro-brand for it. Most of Lagos gets flattened into Eko Atlantic or Lekki in global narratives, while places like Ajegunle, Isale Eko, or Bariga hold richer, stranger stories.
Map the Cold Chain Gap Killing Perishable Sales in Secondary Cities
Conduct a focused research and analysis project on cold chain failures for perishable goods in one Nigerian secondary city (Kano, Ibadan, Enugu, Warri, or Kaduna), and propose a business model that a small operator could realistically run. Billions of naira in food is lost annually because the infrastructure between farm and customer does not exist.