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Design a Safety Communication System for Danfo Passengers
Danfo buses carry millions of Lagos passengers daily with almost no standardised safety information. Design a practical, culturally legible communication system that works inside the bus, for riders who are often distracted, in a hurry, and deeply sceptical of official signage.
The brief
Danfo buses are the circulatory system of Lagos. They are also loud, crowded, fast-moving, and entirely without standardised safety communication. There is no consistent signage telling passengers what to do in an emergency, how to identify a licensed operator, or what their rights are. The few attempts at official safety campaigns have produced posters nobody reads.
The design problem here is not a lack of information. It is a credibility and context problem. Passengers on a danfo are managing heat, noise, tight space, and a conductor shouting fare changes. Any communication system that ignores that environment will fail.
Design a safety communication system for danfo interiors. This should include at minimum: a set of icons or illustrated panels for three to five key scenarios (emergency exit, overloading, driver behaviour), copy written in Nigerian Pidgin or Yoruba rather than formal English, and a rationale for every design choice you made.
Strong submissions will show that the designer actually rode danfos and paid attention. Reference real observations. Explain why you chose the visual style, the language register, the placement. The test of good work here is whether a tired market trader on a Monday morning in Mushin would actually glance at it.