Briefs
Real briefs. Real problems. Real work.
Organisations and individuals bring real problems to ATTP and ask for young African perspectives. Pick a brief, do the work, document your thinking, and submit. No experience required. Open to ages 13 to 35.
Pitch a Private-Label Brand for Nigerian Gen Z Shoppers
Develop a pitch deck and brand concept for a private-label product line targeting Nigerian Gen Z consumers aged 18 to 26, competing on value and identity against imported goods. The brief asks you to find one category where local production is viable and foreign brands are overpriced relative to what they deliver.
Design a Returns Policy That Works for Informal Sellers
Create a practical returns and dispute resolution framework for small vendors selling on WhatsApp, Instagram, or in physical markets, where no formal policy currently exists. Buyers get burnt, sellers lose trust, and there is no shared standard anyone follows.
Build a Price Tracker for Lagos Open Markets
Design a simple, low-data tool that helps everyday shoppers and small traders track price changes for staple goods across open markets like Mile 12, Oyingbo, and Bodija. Food prices in Nigeria shift week to week, and most people have no way to compare across markets before they travel.
Create a Youth Agri-Business Pitch Programme for Lagos Secondary Schools
Design a one-term extracurricular programme that gets Lagos secondary school students (ages 14 to 17) to identify a local food system problem and pitch a business idea to solve it. The deliverable is a full programme curriculum, facilitator guide, and sample student pitch template.
Write the Policy Brief That Could Get Ankara and Adire into Nigerian School Uniforms
Participants will research and write a policy brief addressed to state-level education ministries, making the case for incorporating indigenous Nigerian textiles into public school uniform programmes, with practical recommendations on procurement, cost, and cultural inclusion.
Map the Informal Grain Trade Between Niger and Kano
Produce a data-driven trade flow analysis of the informal grain market operating across the Niger-Nigeria border into Kano, identifying where price gaps, spoilage, and trader exclusion create the biggest inefficiencies. The deliverable is a written analysis with supporting maps and data visualisations.
Design a Grain Storage Cooperative for Women Farmers in Benue State
Create a cooperative model and membership charter that helps women smallholder farmers in Benue State store grain collectively, access better prices, and avoid distress sales. The deliverable is a full cooperative design document and a visual explainer suitable for a rural audience.
Build a Cold Chain Business Model for Northern Nigeria's Tomato Belt
Design a viable cold chain business model for smallholder tomato farmers in Kaduna and Kano states, where up to 45% of harvests rot before reaching market. The participant will produce a detailed business model canvas, a financial model, and a short pitch deck.
Map and Pitch a Pastoral Mental Health Referral Network for Southeast Nigeria
Build a practical referral directory and pitch deck that connects Igbo Pentecostal and Catholic pastors with qualified mental health practitioners in Enugu, Anambra, and Imo states. Pastors are the first port of call for mental health crises in these communities, and most have nowhere to send people.
Pitch a Productive Use Financing Scheme for Rural Solar in Benue State
Develop a pitch deck and financial model for a scheme that helps small agro-processors in Benue State finance solar-powered equipment, using revenue from their own output as loan collateral. The brief tests your ability to connect energy access with rural economic development.
Build a Tariff Model for a Lagos Informal Settlement's Energy Co-op
Design a community-owned electricity tariff structure for a dense informal settlement in Lagos, where most residents rely on expensive generator fuel or illegal connections. The model must be financially viable, fair, and actually collectable.
Design an LPG Safety Campaign for Market Women in Kano
Create a targeted behaviour-change campaign to reduce LPG cylinder accidents among female traders and street food vendors in Kano's markets. The campaign must work in Hausa, account for low literacy rates, and fit a zero-budget grassroots rollout.