Briefs
Real briefs. Real problems. Real work.
Organisations and individuals bring real problems to ATTP and ask for young African perspectives. Pick a brief, do the work, document your thinking, and submit. No experience required. Open to ages 13 to 35.
Map Why Young Men in Lagos Avoid the Doctor Until It Is Too Late
Men in Nigeria seek formal healthcare significantly less than women, and typically only when a condition is advanced. Research the barriers and design a targeted behaviour change campaign aimed at men aged 18-35 in Lagos.
Design a Shared Warehousing Model for SME Exporters in the Aba Leather Cluster
Aba produces a huge volume of leather goods for export but most small manufacturers lack the storage, consolidation, and documentation infrastructure to ship reliably. Design a shared warehousing and export facilitation model that could work for a cluster of 10 to 20 small producers.
Build the Business Case for a Cold Chain Pharmacy Network in Rural Kano
Insulin, vaccines, and some HIV medications require refrigeration that most rural pharmacies in northern Nigeria cannot provide. Build a business model for a shared cold chain infrastructure network serving independent pharmacies across 3-5 local government areas in Kano State.
Design a Maternal Health Waiting System for Overburdened Antenatal Clinics
Design a low-tech queue and triage system for antenatal clinics in public hospitals where women routinely wait 4-6 hours for a 10-minute appointment. The goal is a practical system that works with the staff and infrastructure already there.
Audit the Esports Scene in Abuja and Pitch a Local Tournament Model
Participants will research the current state of competitive gaming in Abuja, identify the structural reasons it has not grown as fast as Lagos, and produce a pitch deck for a sustainable local tournament model. The output is a concrete plan, not a wish list.
Write the Game Design Document for a Nollywood-Style Interactive Drama
Participants will produce a full game design document for a narrative mobile game inspired by Nollywood storytelling conventions, targeting a Nigerian audience aged 18 to 35. The brief is about translating a beloved cultural format into an interactive medium.
Prototype a Multiplayer Card Game Built Around Yoruba Proverbs
Participants will design and prototype a physical or digital multiplayer card game that uses Yoruba proverbs as its core mechanic, targeting young adults in South-West Nigeria. The brief tests whether cultural knowledge can be turned into genuinely fun gameplay.
Design a Monetisation Strategy for a Lagos-Based Indie Game Studio
Participants will build a monetisation strategy for a fictional indie mobile game studio in Lagos, tackling the reality that most Nigerian players are reluctant to pay upfront for games. The work will produce a viable business model grounded in local payment behaviour.
Design a Waste-to-Product Model for Lagos Restaurant Food Waste
Create a business model and operational blueprint for a startup that converts unsold food from Lagos restaurants into a usable product, whether animal feed, compost, biogas, or a repurposed food product. Lagos generates enormous volumes of commercial food waste with almost no formal recovery infrastructure.
Map the School Feeding Gap in Ibadan's Public Primary Schools
Conduct a data-driven analysis of nutritional and operational gaps in the National Home Grown School Feeding Programme as it operates in Ibadan, and produce a policy brief with actionable recommendations. The programme feeds millions of children but faces persistent delivery failures.
Pitch a Brand Strategy for Zobo as a Premium Soft Drink
Develop a brand and go-to-market strategy to reposition zobo, a traditional hibiscus drink, as a premium packaged beverage competing with imported soft drinks in Nigerian urban markets. The goal is to make the case that local can command a premium price.
Model the Business Case for a Gig Worker Income Protection Product in Abuja
Build a financial model and business case for an income protection insurance product targeting gig economy workers in Abuja, covering riders, drivers, and freelancers who have no employer safety net. This is a market segment that is growing fast and is almost entirely uninsured.