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Gaming & Interactive MediaOpen
Audit the Esports Scene in Abuja and Pitch a Local Tournament Model
Participants will research the current state of competitive gaming in Abuja, identify the structural reasons it has not grown as fast as Lagos, and produce a pitch deck for a sustainable local tournament model. The output is a concrete plan, not a wish list.
The brief
Lagos has a visible esports culture: LAN centres, informal FIFA tournaments, a small but active content creator community. Abuja has the infrastructure (a large youth population, universities, reliable power in some districts) but has not produced a comparable scene. Understanding why is the first job here.
Spend time researching: interview at least five gamers or LAN centre operators in Abuja (in person, by phone, or via WhatsApp), and map what currently exists, weekly meetups, Discord servers, university gaming clubs, sponsorship deals, however small. Identify the two or three constraints that matter most. Is it venue costs, prize money, awareness, the wrong game titles, or something else?
Using that research, produce a pitch deck (10 to 14 slides) for a quarterly esports tournament series in Abuja targeting players aged 16 to 25. The deck should cover: the format and game titles, a realistic budget with Nigerian-market cost assumptions, a sponsorship strategy naming the categories of local sponsors most likely to care (telecoms, betting platforms, food and drink brands), a plan for how the tournament sustains itself after the first two editions, and the key risks.
The strongest submissions will be grounded in things participants actually found out, not things they assumed. A pitch built on three real conversations with Abuja gamers will score higher than one built on international esports case studies.