Model the Business Case for a Gig Worker Income Protection Product in Abuja

Abuja's gig economy is large and expanding. Bolt and Uber drivers, Gokada and MAX riders, and a growing class of freelance creatives and technologists all earn variable incomes with no sick pay, no redundancy cover, and no employer pension. When a rider breaks a leg, income stops immediately. When a driver's car is impounded, there is no cover for lost earnings while the vehicle is off-road. Income protection insurance, which pays a portion of lost earnings when a worker cannot work due to illness, injury, or certain external events, exists in mature markets but has no meaningful product offering for Nigerian gig workers. The barriers are real: variable income makes underwriting complicated, gig platforms do not share data easily, and most workers earn too little to afford the premiums that actuaries would instinctively propose. Your task is to produce a business case document that addresses whether this product is viable and under what conditions. It should include: a profile of the target customer (pick one gig worker type and go deep), an estimate of the addressable market size in Abuja, a proposed product structure (what triggers a payout, how much, for how long), a premium range calculation with clear assumptions, a distribution strategy, and a section on the two or three conditions that would need to be true for this to be financially sustainable. This is fundamentally a modelling and strategy exercise. You do not need to be an actuary, but you do need to show your working. Use real data where you can find it: NAICOM reports, World Bank data on gig work in Nigeria, and platform worker surveys. Good submissions will be honest about what they do not know and explicit about the assumptions they have made.