Resources
The tools we actually use with cohorts.
Every resource here has been used by ATTP cohort participants or the team. No paid placements. If it is on this page, someone on the team has shipped something with it.
The Lean Startup
Eric Ries's framework for building products in conditions of uncertainty — the standard reference for innovation teams worldwide.
Zero to One
Peter Thiel's argument for why genuine innovation — not competition and copying — is the only path to building something that matters.
Start With Why
Simon Sinek's argument for why the most compelling organisations — and the most effective leaders — always lead with purpose, not product.
The E-Myth Revisited
Michael Gerber on why most small businesses fail — not because the idea is wrong, but because the founder never builds a business, only a job for themselves.
Purple Cow
Seth Godin's argument that in a world full of ordinary products, being remarkable is the only marketing strategy that works.
The Founder's Playbook
A guide to building impact by challenging what the system has normalised — written for founders who see a crack and want to know what to do with it.
Secrets for Building a Successful Nonprofit
A step-by-step guide to managing and running a thriving nonprofit — from mission statement to storytelling, written for practitioners, not theorists.
Atomic Habits
James Clear's guide to building good habits and breaking bad ones — grounded in research, written for people who want to change behaviour, not just understand it.