ATTP
ATTP / Discover what’s next

A place to start

What are you
looking for?

Or explore a starting point01 — 04

Press Esc to close · Ctrl / ⌘ K to search

Get involved
← All resources

The Lean Startup

Eric Ries's framework for building products in conditions of uncertainty — the standard reference for innovation teams worldwide.

BookStrategyProductStartups

Why this is on the list

The core idea: stop building what you think people want and start running experiments to find out what they actually need. Build, measure, learn. TIA facilitators reference this constantly during sessions because most participants are trying to solve a real problem without yet knowing which version of their solution will actually work. You do not have to agree with everything in it — but you need to have read it to have a useful conversation about product development.