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The Founder's Playbook

A guide to building impact by challenging what the system has normalised — written for founders who see a crack and want to know what to do with it.

BookSocial EnterpriseImpactDisruptionFunding

Why this is on the list

Written by Itofa Ivarah and published by ID Consulting, this book opens with a provocation: the world needs bold thinkers, disruptors, people who see cracks in the system and dare to ask what if it could be better. From there it walks through how impact actually works in practice — drawing on the logic behind Netflix, Apple, and Airbnb to frame how any founder can bet against convention. It covers innovation in nonprofits (not just startups), funding disruption, and what Ivarah calls the founder's inner work. The final chapter is the whole argument in one line: you are the disruption. Shared directly with ATTP accelerator participants.