Books worth reading.
Interactive and free.

Personal Development

Built on the Inside

16 disciplines for the young man who is serious about who he is becoming

This is not a course about what to do. It is about who to become.

Personal Development

Rooted and Rising

17 disciplines for the young woman who is building with purpose

Character is not a detour from ambition. It is the road.

Communication

Find the Few Who Need You

How to stop trying to reach everyone and start building something for someone

Stop trying to reach everyone. Find the few who need you most.

Leadership & Purpose

The Five Buckets

Thirty-three rules a founder learned by building one of the world's most watched brands

Fill the five buckets in the right order or watch your efforts collapse.

Leadership & Purpose

The Long Game

Seven disciplines for every serious builder — regardless of where you are starting

Anyone can start. These disciplines determine who is still going five years from now.

Communication

Mark Worth Making

How to build a brand that actually means something

Anyone can name a thing. Very few people know how to make a name mean something.

Entrepreneurship

Create Your Own Market

How to stop competing and start building in a space where competition is irrelevant

Stop competing. Create a space where there is no competition.

Leadership & Purpose

Strip It Back

The art of thinking from the ground up

When you stop borrowing other people's assumptions, you start solving problems other people think are unsolvable.

Communication

Why Things Spread

Six forces that determine what people share, talk about, and remember

Six invisible forces determine what people share. Learn them and you learn how to spread anything.

Entrepreneurship

Build What People Want

A first principles guide to products people will actually use

Most startups die at the idea stage — not because the idea was bad, but because the founder never understood what people actually needed.