Books worth reading.
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Communication

Find the Few Who Need You

How to stop trying to reach everyone and start building something for someone

Stop trying to reach everyone. Find the few who need you most.

Communication

Mark Worth Making

How to build a brand that actually means something

Anyone can name a thing. Very few people know how to make a name mean something.

Communication

Why Things Spread

Six forces that determine what people share, talk about, and remember

Six invisible forces determine what people share. Learn them and you learn how to spread anything.

Communication

The Four Behaviour Types

Why people see the world differently — and how to communicate with all of them

Not everyone processes information the way you do. This changes everything about how you communicate.

Communication

The Inner Game of Sales

What the most effective salespeople understand about themselves that others miss

Your biggest competitor is not the person across the table. It is the voice inside your head.

Communication

The Art of Being Heard

The techniques that determine whether people can actually receive what you are saying

What you know matters less than whether people can receive it from you.

Communication

How to Help People Buy

How to ask, listen, and guide people to decisions they are glad they made

The best salespeople do not persuade. They listen so well that the customer convinces themselves.

Communication

Say It Right

Communication, Tone, and the Art of Being Understood

Most communication fails before anyone opens their mouth.

Communication

Read the Room

The Art of Understanding People

People are not difficult. They are just different from what you expected.

Communication

The Art of Listening

How to Hear What People Are Actually Saying

Most people are not listening. They are waiting for their turn to speak.