Build What People Want
A first principles guide to products people will actually use
Drawn from The Book of Clarity by Paras Chopra
Know Your Playground
Capitalism rewards rare and valuable. Before building anything, understand what the rules of the game actually are.
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Evidence of Desire
People lie about what they want. Their behaviour does not.
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Serve the Dissatisfied Minority First
Do not build for everyone. Build for the people who are most frustrated with how things currently work.
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The Efficiency Gap
Your product does not create desires. It satisfies them. And to win, it has to satisfy them significantly better than the alternative.
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Finding Your Edge
Market-product fit — not product-market fit. Start with what you can uniquely build, then find the people it serves best.
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Building a Defensible Business
The goal is not to build something good. The goal is to build something that cannot easily be copied.
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Acquiring and Keeping Customers
Your product competes with every other thing your customer could spend time or money on — including cat videos.
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Think from First Principles
The builder who thinks from first principles will always outrun the one who copies from analogies.
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