Design an LPG Safety Campaign for Market Women in Kano

LPG adoption has grown fast across northern Nigeria as fuel wood becomes scarcer and more expensive. But the safety culture has not kept pace. Cylinders are stored near open flames, regulators are left leaking, and refilling is often done informally by roadside vendors with no equipment checks. In dense market environments like Sabon Gari or Kantin Kwari in Kano, a single incident can injure dozens of people and destroy livelihoods. The target audience is women running food stalls or small catering operations, many of whom have limited formal education and consume information primarily through radio, peer conversation, and visual cues. Standard NMDPRA safety leaflets are in English, text-heavy, and almost never reach this demographic. There is a clear gap between the official messaging infrastructure and the people most at risk. Your deliverable is a campaign package: a set of at least four illustrated A5 posters designed for low-cost printing (two-colour, no gradients), a 90-second radio script in Hausa, and a one-page rollout plan explaining how a market association with no budget could distribute and sustain the campaign using existing social structures like women's trade groups and market union meetings. Strong submissions will have done genuine research: interview notes or secondary sources showing what this audience actually believes about LPG safety, where the real behavioural gaps are, and which messengers they trust. The visuals should be designed for the specific context, not adapted from a Western safety manual. Judges will look for cultural specificity, not generic icons.