Briefs
Real briefs. Real problems. Real work.
Organisations and individuals bring real problems to ATTP and ask for young African perspectives. Pick a brief, do the work, document your thinking, and submit. No experience required. Open to ages 13 to 35.
Map the Business of Kannywood: Economics of Northern Nigeria's Film Industry
Produce a research report and visual map of how Kannywood, the Hausa-language film industry based in Kano, actually makes and loses money. Very little public data exists on this industry despite it being one of Africa's largest film ecosystems.
Create a Sponsorship Playbook for Afrobeats Festival Organisers
Write a practical sponsorship guide that helps small and mid-size music festival organisers in Nigeria close brand deals without an agency. Most festival organisers lose out on sponsorship not because brands are unwilling, but because the pitches are poorly structured.
Map a Savings and Credit Programme for Market Women in Onitsha
Participants will research and design a savings-linked microcredit product for female traders in Onitsha Main Market, one of the largest markets in West Africa, and produce a product strategy document and a user journey map.
Redesign the Radio Listening Experience for Nigerian Gen Z
Propose a product concept that brings radio back to 18-25 year olds in Lagos and Abuja who have largely abandoned it for podcasts and social audio. The brief asks for a prototype or product strategy, not just an opinion.
Build a Revenue Model for Nollywood Creators on YouTube
Design a viable monetisation strategy for independent Nollywood creators who are losing money to YouTube's ad-sharing structure. The work will show what a sustainable creator business looks like at different audience sizes.
Design a Campaign That Gets Nigerian Parents to Trust a Fintech Their Kids Use
Nigerian parents are blocking their children from using new fintech products, often for good reasons. Design a marketing campaign targeted at parents aged 40-60 that builds genuine trust in a youth-focused financial app, without patronising either generation.
Build a Marketing Playbook for a Suya Spot Going Viral on TikTok
A beloved local suya spot in Abuja or Lagos is suddenly getting attention on TikTok. Build the marketing playbook that helps them turn 15 seconds of fame into a sustainable customer base, without losing the informal vibe that made people love them.
Rebrand a Lagos Market to Attract Young Shoppers Without Losing Its Soul
Design a brand identity and marketing strategy for a traditional Lagos market, like Balogun or Tejuosho, that pulls in 18-30 year olds who currently default to malls and Instagram boutiques. The goal is to make the market feel aspirational without stripping out the character that makes it worth visiting.
Audit the Carbon Footprint of a Nigerian Bottled Water Brand
Conduct a scope 1 and scope 2 carbon footprint audit for a fictional mid-sized bottled water manufacturer in Lagos, tracing emissions from PET bottle production through to distribution. The output is a data-driven report with reduction recommendations.
Design a School Curriculum Module on Responsible Mining for Secondary Students in Kaduna
Create a ready-to-teach curriculum module that gives secondary school students in Kaduna State a grounded understanding of what mining does to land, water, and livelihoods, and what responsible practice looks like. Most young Nigerians in mining communities grow up with no formal education on the industry shaping their environment.
Build the Policy Case for Free Secondary School Meals in Oyo State
Participants will research, structure, and write a policy brief arguing for or against a state-funded school meals programme in Oyo State, drawing on existing data from comparable Nigerian and African programmes.
Map the Informal Waste Economy in a Nigerian Neighbourhood and Pitch a Partnership Model
Participants will document how waste actually moves through a specific Nigerian neighbourhood, mapping the informal collectors, aggregators, and recyclers, then pitch a partnership model that connects this network to formal government waste services.