Redesign the Radio Listening Experience for Nigerian Gen Z

Radio in Nigeria still reaches enormous audiences, particularly outside major cities. But in Lagos and Abuja, the 18-25 demographic has walked away. They are on Audiomack, TikTok, and WhatsApp voice notes. The stations have responded mostly by playing more Afrobeats and hiring younger presenters, which has not meaningfully reversed the trend. The core tension is that radio is live, scheduled, and one-way. Everything Gen Z gravitates toward is on-demand, participatory, and short. There are some interesting experiments happening: some stations stream on YouTube, a few presenters have personal TikTok audiences larger than their radio listenership. But no one has rethought the actual experience. Your task is to design a product concept that reimagines how a Nigerian radio station could engage a Gen Z audience. This is not about a new app for its own sake. It could be a new format, a participation mechanic, a hybrid live-and-on-demand product, or a social layer that wraps an existing broadcast. Pick one specific station as your case study (Cool FM, Beat FM, Wazobia FM, or any regional station you know well). Deliver either a low-fidelity product prototype (Figma, hand-drawn screens, or a clickable mockup) or a product strategy document with a clear user journey. Include evidence that your target user actually has the problem you are solving. Good work names specific pain points from real users, not assumptions, and shows how the concept fits within the station's existing constraints.