Conventional startup advice says: find the market first, then build the product that fits it. Chopra challenges this with a counterintuitive insight: for most early founders, the better question is market-product fit — starting with what you are uniquely positioned to build, then finding the market that most needs it. Your edge comes from the intersection of three things: your specific knowledge and experience, the changes happening in the world right now that create new opportunities, and your willingness to bet on a specific belief about where your market is headed. The builder who ignores their own edge and chases whatever market looks attractive will always be competing with people who are more naturally suited to that space. Your edge is already in you — the question is whether you are building toward it.