Build a Last-Mile Logistics Model for Markets Outside Lagos Island

Lagos Island has Jumia hubs and multiple courier pick-up points. The mainland is a different story. Traders in Mushin, Agege, and Oshodi move goods by foot, by danfo, or by personal arrangement. Formal last-mile services price them out entirely, and informal arrangements have no tracking, no accountability, and no consistency. The problem is not just cost. It is the mismatch between how these traders actually operate, which is cash-in-hand, relationship-based, and time-sensitive, and how logistics companies have designed their products, which assume smartphones, stable addresses, and credit. A workable model has to start from the trader, not from a Silicon Valley template. Your deliverable is a business model document that includes: a defined customer segment with specific trade types (textiles, food produce, electronics components), a pricing structure that works at low volumes, a proposed operational flow covering collection, transit, and handoff, and a short competitive analysis against existing informal options. Include at least five interviews or observations from actual traders or market associations. Submit as a written document with supporting diagrams or spreadsheet. Good work names real constraints and does not pretend they away. It shows you have talked to people, thought through unit economics at low margins, and produced something a logistics operator or a market association could actually read and act on.