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Transport & MobilityOpen

Design a Commuter Information System for the Lagos BRT Network

Create a practical information design solution for BRT commuters in Lagos who currently have no reliable way to know wait times, route changes, or fare updates. The output is a UX prototype and a channel strategy that works for low-data users.

The brief

Lagos BRT moves hundreds of thousands of people daily across corridors from Ikorodu to CMS. It is one of the few mass transit systems on the continent operating at this scale. Yet a commuter standing at Maryland or Ojota has almost no real-time information: no signage with estimated arrivals, no SMS service, no app that is current or widely used. People wait and guess. This is partly a technology problem and partly a communication design problem. The solution cannot assume high data usage or constant smartphone access. A large portion of BRT users are on entry-level Android devices with limited data bundles. Any information system that requires an app download or mobile data to function will reach only a fraction of the people who need it. Your deliverable is a UX prototype for a commuter information touchpoint, which could be physical signage, USSD, WhatsApp bot, or a combination, paired with a short channel strategy document explaining your design choices. The prototype should cover at minimum: route status, estimated wait time, and fare information. Show your user research, even if it is just five conversations with regular BRT users about what information they actually need and when. Strong work is opinionated. It chooses a channel and explains why rather than trying to do everything. The prototype is detailed enough that someone could build it. The channel strategy is grounded in how Lagos commuters actually use their phones, not how product designers imagine they do.