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Design a Safety Communication System for Solo Female Travellers in Nigeria

Create a practical safety communication toolkit that helps young Nigerian women travel solo within the country with more confidence. Safety anxiety is one of the biggest reasons domestic tourism among women stays low, and the gap is as much about information and community as it is about actual risk.

The brief

Solo travel among young Nigerian women is growing but slowly. The friction is not only logistical: it is the absence of trusted, Nigeria-specific safety information designed for women. Existing travel safety content is either too generic, too focused on international travel, or produced by people who do not reflect the audience. A young woman planning a solo trip to Calabar or a girls' trip to Jos is largely left to figure it out through WhatsApp groups and Twitter threads. The gap is a system: somewhere between a community, a checklist, a resource guide, and a signalling tool that other travellers and accommodation providers can use. Think about what would make a 24-year-old woman in Abuja decide to book a solo trip to Osogbo this weekend instead of waiting until she finds a travel buddy. Your deliverable is a safety communication system. This could take the form of a zine, a digital toolkit, a community playbook, or a product concept for an app feature, but it must include: a set of destination-specific safety tips for at least two Nigerian cities, a framework for rating or vetting accommodation from a solo female traveller perspective, and a simple way for women to signal or share their location with trusted contacts during a trip. Present it as a designed artefact, not a list of ideas. The best submissions will be specific rather than vague, will reflect how young Nigerian women actually communicate (think voice notes, WhatsApp, Instagram Stories), and will show that the designer has spoken to or genuinely considered the real experience of the target user.