Model the Economics of a Community Surf Tourism Business in Eko Atlantic or Lagos Coastline

Lagos has a real coastline, consistent Atlantic swells, and a growing population of young Nigerians interested in outdoor and adventure experiences. Tarkwa Bay, Elegushi Beach, and stretches near Badagry already attract visitors, but there is no surf tourism product designed around community benefit and repeat visitation. Surf tourism in Ghana, Senegal, and Morocco generates serious revenue for local operators and adjacent businesses. The challenge is to build something that does not displace the fishing communities already using these beaches but instead brings them into the economic model. This is both an ethical requirement and a practical one: without local buy-in, a tourism business on a working beach will struggle to operate. Deliver a business model document (using the Business Model Canvas or a comparable structure) for a surf and coastal tourism operation. It should cover: target customers and their willingness to pay, the core offering (lessons, board hire, guided coastal experiences, or a combination), the role of local fishing communities in the model, a 12-month revenue projection with named assumptions, and the key risks. Include a one-page note on what licences or permissions you would need to operate legally on a Lagos beach. Strong work will show real numbers: look up what surf lessons cost in Ghana or Senegal, what beach vendors in Lagos earn, and what a realistic occupancy or session volume looks like. The business model should be investable, not aspirational.