Design a Data Affordability Campaign for University Students in Lagos

Mobile data in Nigeria is among the most expensive in Africa relative to average income. For a student at UNILAG, Covenant University, or Lagos State University living on a monthly allowance of 20,000 to 40,000 naira, data costs can consume 15 to 25 percent of that budget. Most students cope through a combination of buying small daily bundles, borrowing data from friends, or simply going offline, none of which is a good outcome. The problem is not just price. It is also behaviour: students often default to expensive bundles, do not compare operator offers, and do not use data-saving tools that their phones already have. There is also a policy dimension. The NCC has powers to regulate retail pricing but rarely hears organised consumer voices from young people. Students are an articulate, networked group who could influence that conversation if they had the framing and tools to do so. Your task is to design a campaign that does two things at once: helps individual students reduce their data spending through practical behaviour change (tips, tools, bundle comparisons), and builds a broader advocacy message directed at operators or the NCC. The campaign should be designed for distribution through WhatsApp, Instagram, and physical noticeboards on campus. It should include at least four pieces of content, a simple one-page student guide to data management, and a clear advocacy ask. A strong submission will be rooted in real student experiences, gathered through at least five conversations with students on a specific campus. It will avoid generic consumer advice and speak directly to the Lagos student context. The advocacy element should be specific: name the operator, the pricing practice, and the ask, rather than making a vague call for cheaper data.