Map the Informal Property Market in a Secondary Nigerian City

Property platforms like PropertyPro and Nigeria Property Centre are built around Lagos, Abuja, and Port Harcourt. In cities like Owerri, Umuahia, Abeokuta, Kano, or Benin City, the market runs almost entirely through word of mouth, local agents operating from kiosks, and handwritten signboards on walls. Prices are rarely published. Terms are rarely standardised. Tenants have almost no reference point for whether they are paying a fair rate. This opacity is not just an inconvenience. It means landlords can discriminate without accountability, agents can inflate commissions invisibly, and young renters moving to a new city for work have no baseline for negotiation. It also means investors and developers have no reliable data on which secondary cities represent genuine opportunity. Choose one secondary Nigerian city (not Lagos, Abuja, or Port Harcourt). Your task is to produce a market map: a visual and written analysis of that city's property rental market covering at minimum three distinct neighbourhoods, typical rent ranges for one-bedroom and two-bedroom units, how transactions are typically initiated and completed, the role of informal agents, and the main pain points reported by renters. Use a mix of primary research (interviews, WhatsApp group observation, physical visits if possible) and any secondary data you can find. The deliverable is a research report of 2,000 to 3,000 words with at least one visual map or chart, a methodology section, and a short section on what a digital tool would need to do differently to work in this market compared to Lagos. Good work will be specific enough that someone who has never visited the city could understand its rental dynamics from your report alone.