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Pitch a Mineral Data Business That Serves Small-Scale Miners in Plateau State

Develop a business model for a service that gives artisanal and small-scale miners in Plateau State access to real-time or reliable pricing and demand data. These miners are chronically exploited because they sell without knowing what their ore is actually worth.

The brief

Plateau State has one of Nigeria's oldest and most active small-scale mining economies, covering tin, columbite, and tantalite. Thousands of miners in places like Barkin Ladi, Bukuru, and Jos North dig and sell daily, but most have no reliable way to find out current commodity prices. Middlemen exploit this gap aggressively, buying at a fraction of market value. The problem is not just access to a price list. Miners need to know which buyers are active, what grade of ore is selling well, and whether it is worth holding stock or selling now. That information exists somewhere, but it is not organised for people working without smartphones or consistent internet. Your deliverable is a business model pitch deck of 10-15 slides covering: what specific data you would provide and how you would source it, the delivery mechanism (SMS, radio, agent network, physical notice boards), your revenue model, and your go-to-market plan for the first 500 miners. Include a one-page financial model showing your assumptions for unit economics. Good work engages seriously with the trust problem: miners will not pay for data from a source they do not know. Show how you build credibility from zero. Bonus points for identifying an existing organisation (a cooperative, a church, an NGO) whose infrastructure you could use rather than building from scratch.