Write the Go-To-Market Plan for a Yoruba-Language Podcast Targeting Women in Their 30s

Most Nigerian podcasts are in English, aimed at urban professionals, and follow formats borrowed directly from American shows. There is a growing but underserved audience of Yoruba-speaking women in their late 20s and 30s, many of them based in Ibadan, Ogbomosho, Abeokuta, and the less central parts of Lagos, who consume content heavily on WhatsApp and YouTube but are rarely spoken to in their first language about things that matter to their daily lives: money, health, marriage pressure, running a business, raising children. A small media team is launching 'Alafia', a Yoruba-language podcast covering those exact topics. They have three episodes recorded, a basic website, and no marketing budget to speak of. They have time, creativity, and a genuine product. What they lack is a plan. Your task is to write a go-to-market plan for the first 90 days of Alafia's launch. The plan should cover: how to build the initial audience from zero, which specific communities and platforms to target and why, a content and distribution strategy that accounts for how this demographic actually discovers and shares audio content in Nigeria, at least two partnership or collaboration ideas that could drive discovery, and one metric the team should track above all others in the first three months. The whole plan should be no more than eight pages. Assume the team has no money for paid advertising. The strongest submissions will show that the participant understands the difference between a Lagos tech-Twitter audience and the women this podcast is actually for. A strategy built around LinkedIn and Spotify playlists will miss the mark entirely. Think about WhatsApp groups, market associations, church networks, and the actual media habits of a 34-year-old woman in Ibadan.