ATTP
← Briefs
Creative Industries & DesignOpen

Protect African Designers from Intellectual Property Theft

Designs created by Nigerian and Ghanaian fashion designers are regularly copied by fast-fashion brands with no attribution or compensation. Build the system that gives designers a fighting chance.

Closes 10 Sept 2026

The brief

When a UK fast-fashion brand lifts an Adire textile pattern from an Instagram post and produces it at scale, the original Yoruba artisan and the designer who documented it have no practical recourse. IP registration is expensive, slow, and international enforcement is beyond most small designers' reach. The creative theft of African design is systematic. Your challenge is to design an intellectual property protection system for independent African fashion and textile designers. It must enable low-cost registration of original designs, create a timestamped, legally admissible record of creation, and provide a simple pathway to send cease-and-desist notices to infringing parties. Submit a system design document (max 10 pages) covering: registration process and cost, the technology used to create tamper-evident records (blockchain, digital watermarking, or other), how infringement is detected, the legal mechanism for enforcement, and a plan to onboard 200 designers in the first year. Judging criteria: 40% legal credibility of the protection mechanism, 30% cost and accessibility for independent designers, 20% detection and enforcement design, 10% onboarding plan.