Design a Thrift Resale Brand for University Students in Ibadan

University of Ibadan students are fashion-conscious, cash-constrained, and increasingly aware that Kantamanto-style thrift culture is cool, not shameful. Bend-down-select markets exist across Ibadan, from Dugbe to Agbeni, but they are time-consuming to navigate and most students lack the knowledge or patience to sift through bales. There is a clear gap between the raw supply of good secondhand clothing and the student willing to buy it at a fair price. Your task is to design a student-run thrift resale brand that operates on or near the UI campus. The brand needs to feel intentional, not like a charity shop. It should have a clear aesthetic point of view, a sourcing strategy that is actually executable on a student budget, and a channel plan that makes sense for a campus audience (think WhatsApp, Instagram, campus hostels, faculty events). Deliver three things: a brand identity document (name, visual direction, tone of voice, a simple logo concept or moodboard), a sourcing and pricing model explaining where stock comes from, what margin is realistic, and how quality is assessed, and a one-page launch plan covering how the brand gets its first 50 customers in the first four weeks. Strong submissions will be specific about the UI context, referencing actual campus culture, hostel dynamics, or student spending patterns. Weak submissions will produce a generic thrift brand that could be anywhere. The best work will include a prototype post or WhatsApp catalogue page showing what the brand actually looks and sounds like.