Create a Business Model for a Mobile Hair Studio Serving Lagos Market Women

Market traders in Lagos work six or seven days a week. A woman running a stall at Balogun or Tejuosho Market is often on her feet from 7am to 7pm. She cannot spend two to four hours in a salon. She wants to look professional, but standard salon culture is not built around her life. A mobile hair and beauty studio, one that comes to her, could solve this. But the business model is not obvious. Which services translate well to a mobile context and which do not? What equipment fits on a trolley or in a bag? How does pricing work when the stylist is also covering transport costs? How do you build trust with customers who have never experienced this kind of service? Your deliverable is a business model document and a simple financial projection. The business model should cover: the service menu (what is offered, what is excluded and why), the pricing logic, how the stylist moves between clients in a single day, what the startup costs would be, and how the business acquires its first 20 customers. The financial projection should show whether the model can be profitable for a sole operator within six months, under realistic Lagos conditions. Good submissions will name specific markets, address real logistical constraints like traffic and power availability for certain tools, and avoid the trap of copying a Western mobile beauty model wholesale. The best submissions will include a one-page customer profile drawn from at least three conversations with actual market traders.