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Design a Cultural Tourism Itinerary That Makes a Young African Want to Travel Within Nigeria
Most Nigerian tourism campaigns target foreigners. Design the itinerary that makes a 25-year-old in Lagos want to take a domestic trip this month.
Closes 6 Sept 2026
The brief
Domestic tourism in Nigeria is massively underdeveloped. Young Nigerians travel to Dubai, London, and Accra before they have visited Calabar, Jos, or Kano. The cultural, culinary, and natural assets exist — the packaging for a young domestic traveller does not.
Your challenge is to design a 5-day cultural tourism itinerary for one Nigerian state or region, targeted at a 22-to-32-year-old Nigerian travelling with one or two friends on a ₦150,000 total budget.
Submit: the full itinerary (day by day), accommodation and transport recommendations, cultural and culinary highlights, a realistic budget breakdown, and a marketing concept that would make this itinerary shareable on social media.
Judging criteria: 35% cultural depth and authenticity, 30% budget realism, 25% marketability, 10% presentation.