Build a Shared Cold Chain for Nigeria's Perishable Food Market

Nigeria's cold chain capacity is concentrated in large food companies and supermarkets. The thousands of small traders who deal in fish, poultry, tomatoes, and dairy cannot afford their own cold storage or refrigerated transport. They therefore operate in ambient temperatures throughout the supply chain, losing significant value to spoilage and lowering food safety for consumers. Your challenge is to design a shared cold chain service model — cold storage, refrigerated transport, or both — that is financially accessible to traders handling volumes between ₦200,000 and ₦2 million per month. The model must price by the pallet or the kilogram (not by the truck or warehouse), be accessible via phone booking, and generate sufficient revenue to sustain commercial operations without subsidy. Submit a business model design (max 12 pages) including: the asset configuration (storage hubs and transport), pricing model, booking and access technology, maintenance and energy model, how multiple traders share assets without conflict, and a 24-month financial projection for one city. Judging criteria: 35% commercial viability and financial model, 30% accessibility for small traders, 20% technology and booking design, 15% operations model.