Redesign the Audience Experience at a Nigerian Live Music Venue

Nigeria has a thriving live music scene, but the infrastructure around it is patchy. Ticketing is fragmented across WhatsApp broadcasts, Nairabox, and physical sales at the gate. Queues at entry are long and poorly managed. Inside, sound quality at mid-tier venues is inconsistent, and there is often no clear way for someone who enjoyed a support act to find out who they were or follow them afterwards. The gap between the music itself and everything around it is wide. Pick one real venue: Jazzhole in Lagos, Dunes Centre in Abuja, or Terra Kulture. Your brief is to treat it as a UX problem. What is the full journey from hearing about a show to leaving the venue at midnight, and where does it break down? Your deliverable is a UX audit report and a redesign proposal. The audit should map the current experience across at least six touchpoints, identify the two or three moments of highest friction, and include evidence gathered from at least five publicly available reviews, social media posts, or forum discussions about the venue. The redesign proposal should then address those friction points specifically, with annotated mockups or journey maps showing what the improved experience looks like. You are not designing a new app. You are designing a better experience, which might involve physical signage, a changed queueing system, a simple post-show SMS, or a combination. The best submissions will resist the urge to propose a full technology overhaul. Low-cost, high-impact changes that the venue could realistically implement within three months are more convincing than a redesign that requires venture capital.