Think Like a Designer

Design Is Not Art

Design is about solving problems for people. Art is about expression. The confusion between them costs a lot of products their future.

Start With the Person, Not the Product

Most failed products were built by people who were too in love with their idea to talk to the people they were building for.

Find the Real Problem

Most people solve the symptom. Designers solve the cause. The difference is everything.

From Ideas to Prototypes

An idea that exists only in your head cannot be tested, improved, or shared. Make it real before it is ready.

Test, Learn, Improve

The first version is never the best version. The only way to find the best version is to release the first one.

Designing for People Who Are Not You

Your own experience is useful data. It is also one of the biggest biases you bring to every design decision.

The Creative Habit

Creativity is not a talent. It is a practice. The people who produce the most creative work are the ones who show up most consistently.