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Tourism & HospitalityOpen
Design the Tourist Safety System That Will Attract More Visitors to Nigeria
Safety concerns are the number one reason international visitors avoid Nigeria. Design the tourist safety infrastructure that addresses the real risk — and the perception of risk — simultaneously.
Closes 10 Sept 2026
The brief
Nigeria's international visitor numbers are a fraction of comparable African economies, and safety concerns are the most frequently cited deterrent. Some of these concerns are accurate. Many are outdated or inflated. The challenge is that Nigeria has no visible tourist safety infrastructure — no tourist police with rapid response capability, no tourist emergency helpline, no safety information that visitors can trust — which makes it impossible to distinguish genuine risk from reputation problem.
Your challenge is to design a tourist safety and crisis response system for Nigeria that provides visiting tourists with real-time safety information, emergency assistance, and rapid response capability across the country's major tourism corridors. The system must be visibly operational (not just a branding exercise), genuinely reduce risk, and be fundable through a tourism levy.
Submit a system design document (max 12 pages) including: the safety information platform, emergency assistance network, rapid response model (how fast, who responds), the tourism levy funding mechanism, how the system addresses both real and perceived safety, and a pilot plan for three major tourism corridors within 18 months.
Judging criteria: 35% emergency response design and response time, 30% safety information platform, 20% tourism levy funding model, 15% perception as well as reality improvement.