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Design a Sports Betting Harm Reduction Programme for Nigerian Youth

An estimated 60 million Nigerians bet on sports, many of them young men spending money they cannot afford to lose. Design the evidence-based harm reduction programme that actually changes behaviour.

Closes 10 Sept 2026

The brief

Sports betting has become one of the most pervasive financial behaviours among Nigerian youth, particularly men aged 18 to 35. Studies estimate that problem gambling affects 5 to 10% of active bettors — hundreds of thousands of people who are spending money needed for food, transport, and rent on bets they cannot afford. The regulatory framework is underdeveloped. The betting companies' own responsible gambling tools are designed to satisfy regulators, not to actually help users. Public health responses barely exist. Your challenge is to design a sports betting harm reduction programme that reaches Nigerian youth with problem gambling patterns before they reach crisis point. It must work within betting platforms (not as a separate app they will never download), be driven by behavioural data rather than self-report, offer support that is consistent with Nigerian attitudes toward gambling and mental health, and be fundable through a combination of regulatory levy and betting company contribution. Submit a programme design document (max 12 pages) including: the problem gambler identification methodology, the intervention design (what is offered and how it is delivered), how the programme works inside betting platforms, the funding model, how effectiveness is measured, and a plan to reach 100,000 at-risk bettors in 12 months. Judging criteria: 40% problem identification methodology and intervention design, 30% in-platform integration, 20% funding model, 10% effectiveness measurement.