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Scale Quality Content Production in Nigerian Local Languages

YouTube has over 30 million Nigerian users. Under 2% of content consumed in Nigeria is in Hausa, Yoruba, or Igbo. Design the content production and distribution system that closes this gap.

Closes 10 Sept 2026

The brief

Demand for local language content among Nigerian internet users is enormous but largely unmet. Millions of Nigerians — particularly older adults, rural users, and those with lower English proficiency — would prefer to consume news, entertainment, and educational content in Hausa, Yoruba, or Igbo. The content that exists in these languages is low-quality, inconsistently produced, and hard to find. The barrier is production economics: creating local language content is more expensive per viewer than English content because the tools, training, and distribution infrastructure are not there. Your challenge is to design a local language content production and distribution network for one Nigerian language. It must train a distributed network of local language content creators, provide tools for affordable quality production, aggregate content for discoverability, and create a monetisation model that makes production economically viable for creators earning in that language's market. Submit a design document (max 12 pages) including: the content creator training model, production tools (with specific software and hardware), distribution and discoverability design, monetisation model, cost per content hour produced, and a plan to publish 100 hours of quality content per week within 18 months. Judging criteria: 35% production economics and quality model, 30% creator training and network design, 20% distribution and discoverability, 15% monetisation design.