Design the Business Model That Makes Electric Vehicles Viable in Nigeria Today

Electric vehicles could dramatically reduce operating costs for Nigerian commercial transport — a Keke NAPEP rider spends ₦8,000 to ₦12,000 on fuel weekly, costs that would drop by 70% with electric alternatives. But EV adoption requires solving three simultaneous problems: the higher upfront cost, the absence of fast charging infrastructure on commercial routes, and the question of what happens when the battery needs replacing. Each of these is solvable individually. Nobody has solved all three together. Your challenge is to design an electric vehicle adoption business model for one commercial vehicle category in Nigeria — tricycles (Keke NAPEP), motorcycles (Okada), or minibuses. The model must make the total cost of ownership over three years lower than an equivalent petrol vehicle, include a charging infrastructure plan for a specific city, and address battery replacement economics. Submit a business model design document (max 12 pages) including: the vehicle category and city chosen, total cost of ownership comparison (EV versus petrol), financing model for the higher upfront cost, charging infrastructure design and economics, battery replacement programme, and a plan to deploy 5,000 vehicles in the first two years. Judging criteria: 40% total cost of ownership model credibility, 30% charging infrastructure design, 20% battery replacement economics, 10% deployment plan.