Social Media Policy

ATTP uses social media to communicate with its communities, raise its profile, and share the stories of young people it serves. This policy sets out how staff and volunteers should use social media in a way that protects participants, upholds ATTP's values, and does not expose the organisation to legal, reputational, or safeguarding risk.

This policy applies to: (a) All official ATTP social media accounts on any platform, including Instagram, TikTok, X (Twitter), Facebook, LinkedIn, YouTube, and Spotify. (b) Personal social media activity by staff and volunteers where that activity relates to ATTP, its participants, its funders, or its work.

"Social media" includes public posts, stories, reels, short-form video, direct messages sent in a professional capacity, comments, and any other content published on a digital platform accessible to others.

Only authorised individuals may publish content on official ATTP accounts. Authorisation is granted by the responsible communications lead. All content published on official channels must:

(a) Be factually accurate and free from unverified claims. (b) Represent ATTP's voice: warm, direct, and professional. (c) Have received the appropriate media consent for any identifiable individuals shown, in line with the ATTP Photography and Media Consent Policy. (d) Avoid commenting on political candidates, parties, or controversies in a way that could imply ATTP's endorsement. (e) Comply with the platform's own community standards. (f) Not disclose personal data, programme outcomes, or organisational information that has not been approved for public release.

Staff and volunteers are free to use social media personally. Where their personal activity relates to ATTP or its work, the following rules apply:

(a) Individuals must make clear they are expressing a personal view, not representing ATTP, for example by stating "Personal account" or "My views, not ATTP's." (b) Individuals must not publish confidential information about ATTP's participants, finances, internal processes, staff, or strategic plans, even in vague terms. (c) Individuals must not post photographs or videos of participants, volunteers, or events without the relevant media consent having been obtained. (d) Individuals must not post content that could bring ATTP into disrepute, including derogatory comments about funders, partners, schools, participants, or other volunteers. (e) Individuals must not engage in online disputes or arguments that reference their connection to ATTP. (f) If an individual is asked a question about ATTP on a personal account that they are not authorised to answer, they should direct the person to info@attpglobal.com and refrain from speculating.

No staff member or volunteer may connect with or message a participant under 18 years of age via personal social media accounts. All communication with under-18 participants must take place through ATTP-managed channels or in group settings visible to other adults. Any unsolicited contact by a participant on a personal channel should be redirected to an official ATTP channel and logged with the Designated Safeguarding Lead.

If a staff member or volunteer becomes aware of content on any social media platform that misrepresents ATTP or its work, endangers a participant, breaches this policy, or constitutes online harassment directed at a participant, they must report it immediately to info@attpglobal.com.

Breaches of this policy may result in disciplinary action, up to and including termination of engagement. Serious breaches, including the unauthorised publication of a minor's image or the disclosure of confidential participant data, may be referred to the relevant regulatory or law enforcement authority.

This policy will be reviewed annually by the responsible lead and governing body and updated in line with platform changes, regulatory guidance, and best practice from the Nigerian Communications Commission.