Before strategy, before mission statements, before fundraising decks — there is a story. The organisations that people rally around are almost always led by someone who can articulate not just what they do, but where the idea came from. Your story is the first piece of evidence that your work is real. It shows that something happened to you — something you saw, experienced, or refused to accept — that made building this organisation the only logical response. People do not give money or time to ideas. They give it to people they believe in. And belief starts with story.