Kemi is asked in a job interview why she wants to work at the company. She gives a vague answer full of phrases like passionate about the industry and great opportunity for my growth without any specific details or examples. How could she improve this answer?

• Add more enthusiasm — interviewers respond to passion above all
• Use the Point-Reason-Example-Point structure: state her specific interest, give one concrete reason, share a relevant example from her background, and restate her fit
• Keep her answer shorter — less is always more in interviews
• Mention the salary she expects to show she is serious