Less Is More

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The health and finance industries share a common business model: selling complexity. More supplements, more optimised protocols, more advanced investment strategies, more specialised equipment. The complexity is rarely necessary and often harmful — not because it is wrong, but because complexity reduces adherence. The person who follows a simple plan for five years will almost always outperform the person who starts a sophisticated plan and abandons it. In nutrition, the basics — eating whole foods, limiting ultra-processed food, staying hydrated, sleeping — produce most of the outcome that complicated protocols chase. In personal finance, the basics — spending less than you earn, saving consistently, avoiding high-interest debt — produce most of the wealth that sophisticated strategies pursue. Start simple. Stay consistent. Complexity is a later-stage problem.