Building the Right Team

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Bet-David is direct about team building: your team is your strategy. A great strategy executed by the wrong people produces nothing. The right people executing a flawed strategy often find a way to make it work. He argues that most founders make three consistent mistakes in building teams. First, they hire people who are like them: same background, same strengths, same blind spots. A homogeneous team is comfortable but brittle. Second, they hire for technical skills and ignore character. Skills can be taught. Trustworthiness, resilience, and honest communication under pressure cannot. Third, they avoid hiring people who are better than them in specific areas because it threatens their ego. Bet-David's own approach is to be specific about what each hire is for. Every key team member should have a clearly defined function: not a job title, but the one thing they are primarily responsible for making happen. When that is unclear, accountability is unclear. He also spends significant time on the character qualities he looks for: coachability (the willingness to hear hard feedback and change), honesty (including the courage to disagree with him), and what he calls the right kind of competitive (competitive with the market, not with teammates). Finally, he is clear about removal: keeping the wrong person in a key role out of loyalty or reluctance is one of the most expensive decisions a founder makes.