Godin makes a simple but important argument: price is not just an economic variable. It is a story. When you charge a high price for something, you are not just increasing your margin. You are telling a story about what the thing is worth, who it is for, and what kind of person buys it. High-price products signal exclusivity, quality, and a particular kind of belonging. They create a different kind of customer. When you charge a low price, you tell a different story. You are saying this is for everyone, this is accessible, this is a good deal. That story attracts a different customer with different expectations and different behaviours. Neither story is better than the other. But they are incompatible. You cannot tell both stories at once. A product priced as exclusive but marketed as mass-market confuses the customer because the signals contradict each other. A product priced cheaply and sold as premium creates the same dissonance. Godin argues that founders and creators often make the mistake of pricing based purely on what they think is fair for their effort, or on what they think they can get away with. The more strategic question is: what story does this price tell, and does that story serve the customers I am trying to reach?