Phil Knight graduated from Stanford Business School in 1962 with an idea he could not shake: what if Japanese running shoes could do to German brands like Adidas what Japanese cameras had done to German cameras? Cheaper, lighter, better. He called it his crazy idea. He could not fully justify it. He did not have the money, the connections, or the experience. But the idea would not leave him alone. He borrowed $50 from his father, flew to Japan, walked into the offices of a shoe manufacturer called Onitsuka Tiger, and pretended to represent a company called Blue Ribbon Sports, which did not exist. He invented it in the meeting. Knight writes: 'Seek to be the best at what you do. Don't try to be the best in the world. Be the best in the room. Then find a bigger room.' He did not wait until he had permission, funding, or certainty. He committed to the idea first and worked out the details as he went. That is almost always how it starts.