A graphic design student named Carolyn Davidson designed the Swoosh for $35. Knight told her he did not love it but hoped it would grow on him. The name Nike came from a dream one of his team had: Nike, the Greek goddess of victory. Knight preferred 'Dimension Six,' which he was eventually talked out of. The brand grew not through advertising in the early years but through the product and the athletes who wore it. Steve Prefontaine, one of the greatest American distance runners of the 1970s, wore Nike and genuinely believed in them. His belief carried weight that paid advertising could not buy. Knight writes about something that surprised him: people did not just buy Nike shoes. They identified with them. The shoes became connected to a feeling about effort, competition, and the willingness to push further. Nike was not selling footwear. It was selling a version of the self that its customers wanted to become. Knight did not plan this. But he recognised it and built around it. Great brands are not designed. They are discovered in the genuine relationship between a product and the people it serves.