Before you walk into most interviews, someone has already looked you up. Recruiters, hiring managers, and programme coordinators search candidate names online as a standard part of their process. What they find — your LinkedIn profile, your Twitter or X, the projects you have published, the things you have written — forms an impression before you have said a single word. This is not a reason for anxiety. It is an opportunity. A well-maintained LinkedIn profile with your experience, skills, and a clear professional summary gives any employer a strong starting point. Personal projects published online, articles you have written, or communities you have contributed to are evidence of who you are beyond the CV. The people who use their online presence intentionally arrive at every interview with the first question already answered.