Gordon identifies a pattern he calls Opportunity Addiction: the entrepreneur who is perpetually excited by new ideas, who starts multiple ventures simultaneously, who pivots before any single direction has been given sufficient time and resources to produce a result. He argues this is one of the most common and least recognised causes of entrepreneurial failure. The problem is not the recognition of opportunities. Seeing opportunities is a genuine entrepreneurial skill. The problem is the belief that identifying an opportunity is roughly equivalent to pursuing it: that the more opportunities you pursue, the more chances you have of success. Gordon's counter-argument is empirical. Success in entrepreneurship is not proportional to the number of ideas pursued. It is proportional to the depth of investment in a single direction long enough for the compounding effects of learning, relationship-building, and market understanding to produce results. A business that receives six months of halfhearted attention competes against businesses that received three years of full attention. The outcome is predictable. He argues that the discipline of focus is one of the hardest things for entrepreneurially-minded people because it requires saying no to things that are genuinely interesting and potentially valuable. The cost of the opportunity not taken feels concrete and the benefit of focus feels abstract. But every resource: time, attention, relationships, capital, spent on opportunity B is unavailable to opportunity A. His prescription is simple and difficult: choose one opportunity and pursue it with full commitment for a meaningful period before evaluating whether to continue or redirect. The definition of 'full commitment' and 'meaningful period' will vary, but both need to be defined before starting, not adjusted when things get difficult.